GRAPHIC DESIGN SERVICES | LOGOS | BRANDING | WEBSITES | PRINT + DIGITAL DESIGN + MORE
BRANDING + GRAPHIC DESIGN SERVICES
BRANDING, DESIGN & STRATEGY
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. The concept of a brand extends far beyond just your company logo, however. It’s more about how you appear and connect with your target market through the use of content, imagery, and strategy.
Your brand is what you are really selling to your customers, not just a product or service for which there may already be many existing providers.
Branding affects your business’s core values and every interaction you have with customers and suppliers. In effect, your brand creates and maintains your reputation and so reflects your customers’ experience of your organization. A strong brand can make any business stand out from the crowd, particularly in competitive markets.
Slogan. Motto. Tagline. You can call it many different things, but your “Pitch” is the most memorable part of your advertising.
The backbone of any brand is a logo. A logo typeface and/or icon mark can evoke emotion, tell a story, and live with a brand forever.
Images add depth to the medium they’re embedded in and appeal to human senses. What images a brand uses greatly effects a viewers perspective of that brand.
COLORS & FONTS
Colors and typography give a brand its style. The use of certain color pairings and knowing when to use serif or sans serif fonts is important in creating a brand’s identity.
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Your logo is the literal face of your business. It’s the first thing people see and the main visual image that they will remember. That’s why it’s so important to make sure that yours is making the right impression from the very beginning. If your logo looks outdated, too busy, cheap, or boring, you may be losing valuable business when potential customers see it and walk away. When designed with concept and strategy by a professional, a good logo will give a great first impression and help you project a professional image, while also giving you a return on your investment. A good logo also gives your business an identity and makes it easier to build your brand.
Whether you believe it or not, every business needs a website. Regardless of industry, a business’s online presence can have a major impact on its success. Many businesses still don’t realize that a majority of their customers will visit their website before making a purchase. That's why having a strong online presence, particularly a website, can be a make-or-break for generating more revenue. This also means that the quality of your website impacts results. If you allow me to create your website, I will ensure that it is mobile-optimized, easy to navigate, has a responsive design, and is search engine optimized on top of having a clean, professional design.
Being able to effectively market your business is absolutely critical for success, and brochures are a great way to promote your products and services. Brochures are effective because they explain to the reader everything they need to know about your business. Don't settle with plain and boring content to represent your company. Using the right colors and paper along with the design could make all the difference in the impact you make on your customers. A brochure that uses effective language and a professional look will prompt the reader to contact your company.
Promotional products are powerful. When you give customers, prospects, employees, or anyone free branded merchandise, something magical happens... they all become your brand advocates. According to the Promotional Products Association International, approximately 80% of consumers react immediately to promotional and marketing products, even if they have never heard of the brand, and 72% of consumers connect a company’s reputation to the quality of its promotional products.
A business card can create an opportunity out of nothing. That opportunity may be a great business partnership, a new lead, or establishing meaningful contact. The design and feel of your business card are no different than a firm handshake when it comes to setting a good first impression. A professionally designed and printed card will evoke a stronger sense of credibility. If you are looking for printing options, I can give you a variety of paper qualities and features to choose from.
Social media has become the most influential and important virtual space where the platform is not only used for social networking but is also a great way of digitally advertising your brand and products. Social media marketing will help you build brand awareness and generate leads. Engaging on social media gives brands the opportunity to build trust with potential customers, partners, and employees. This is especially true if other people are promoting your brand, products, or services to other people. People are almost three times as likely to trust advice or recommendations from family and friends than official brand channels.
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Greeting Cards + Postcards
Social Media Content Design
Flyers + Posters
Email Campaigns: Marketing + Design
Magazines: Layout + Editing + Design
Trade Show Table Covers + Displays
Print + Digital Advertisements
Stationary: Email Signatures +
Letterheads + More